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Female Tech Develops Current Way to Optimize Your Instagram Feed

Key Takeaways
  • Founder, Christy Laurence self-funded Plann to over 1.5 million downloads in over 160 countries.
  • Plann is a powerful scheduling, strategy and analytics suite to help people get discovered, build influence and make sales on Instagram.
  • It is listed in the top 1,100 grossing apps in the world.

LOS ANGELES, June 17, 2019 -- After viewing a brand’s post on Instagram, 75% of users will take action by visiting the website or making a purchase. 60% of users discover new products on the platform. Instagram is more important than ever for a business’s growth, brand awareness, and marketing.


In 2016, Founder Christy Laurence launched PLANN from her spare room, a powerful Instagram planning tool designed to help people get discovered, build influence and make sales on Instagram. Available on Desktop, iOS and Android, Plann was founded from an innate passion to help people build their own business and secure their own freedom - if only they could understand how to market themselves online.


Christy is a 4x award-winning founder and 2016 ‘Australasian Startup Founder of The Year.' In less than 12 months she grew to 7 figures in revenue. Christy self-funded Plann to over 1.5 million downloads in over 160 countries. It is now listed in the top 1,100 grossing apps in the world.



The now multi-million dollar tech founder, had 1,000 paying users on Plann in one week of its launch. The growth has been exponential ever since with the app claiming titles such as Best Mobile App Awards’, “Best Social/Lifestyle App 2016”, StartCon’s “Best Bootstrapped Startup 2016,” and Startup Daily’s “Australisian Startup of the Year 2016.” On being a female tech founder Christy says, “I can’t wait until I’m not a female in tech, I’m just, in tech.” Between Silicon Valley and Sydney, Christy grows her own software business, and mentors on multiple startup accelerators, empowering female, non-technical founders to build their own successful tech companies.


About Plann:

Plann is a powerful Instagram scheduling, strategy and analytics suite. Valuable to both the large marketing team and the individual business owner, Plann manages unlimited Instagram accounts on the app and desktop version. Using advanced Instagram analytics, hashtag management, and a simple drag & drop scheduling workspace, Plann skyrockets growth for its users.


Key Takeaways
  • Founder, Christy Laurence self-funded Plann to over 1.5 million downloads in over 160 countries.
  • Plann is a powerful scheduling, strategy and analytics suite to help people get discovered, build influence and make sales on Instagram.
  • It is listed in the top 1,100 grossing apps in the world.
Media Gallery
Quotes
"I can’t wait until I’m not a female in tech, I’m just, in tech."
Christy LaurenceOn being a female tech founder
“Instagram isn’t about putting your portfolio out into the world. It’s about telling a story, bringing people on the journey, getting them to fall ...
Christy Laurenceon marketing on Instagram
“If we rise, we rise together. “
Christy Laurenceon the female founder network
Related Bios
Christy Laurence
Founder
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Britta Loftus
britta@themae.agency
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